Application to:

à la London at the Casino

May 1-3 and May 9-10 2026

Last application date is February 23rd.

à la London gather the best new talents in art, design and fashion. We aim is to give you the chance to meet a larger audience and to put you in the spotlight. Please fill out the application form below and we’ll come back to you after we have reviewed all applications. You’ll have our answer latest March 4th. For terms and conditions, see below. And in case you have any questions drop us an email at crew@alalondon.se. We’ll send you a confirmation email when we have received your application. If you haven’t heard anything from us within 48h, please let us know! And don’t forget to select what type of stand your are applying for!  If you have an @yahoo.se or @yahoo.com-address, please contact us before you send your application. With our application form setup, server settings on the Yahoo mail server blocks applications from being sent from yahoo-mail addresses!

à la London at the Casino

This will be a market with extra everything! Stora Tullhuset is a fantastic brick building situated at Packhusplatsen 7 in Gothenburg, next to the river, and until recently it hosted Casino Cosmopol. It has been empty since 2024 and during two weekends in May, we will fill the building with the best within independent design.

The location is very central, just a couple of minutes walk from Brunnsparken and next to the buss/tram/ferry stop Stenpiren and the entrance will be free for our visitors. We have space for about 150 designers within art, fashion and design each weekend and the stands are larger than usually. If you join us for both weekends, you will have the same stand and can leave your things at the premises.

NEWS! New for this market is that there will be an opportunity host your workshops! Read more further down. Another à la London-first is a dedicated area for curated vintage/second hand. We look for the hand-picked items within both fashion and interior with a certain style/feeling. This is, as always, an opportunity for small, independent businesses.

 This market will be one of a kind!

IMPORTANT! You need to be present and represent your brand for the complete duration of the market.

Last day to apply is February 23rd.

Our stand options:

Standard stand:

There are different options in case you’d like a standard spot.

• A standard table is 180×70 cm but gives you no possibility to set up a clothes rack or easle, also no back wall to hang your work.

• A fashion designer stand has a 150×70 cm table and gives you the possibility to set up your own cloth rack.

Standard stall and fashion table fee is 1-3 May 2400 SEK + 25 % tax, 9-10 May 1800 SEK + 25% tax. This includes a chair and a table.

Artist´s stand:

  • Visual artist’s stand: Stands for visual artists/graphic designers/photographers, who wish to hang their pieces. An artist’s stand has a 180×70 cm table and includes the possibility to have some work behind you.

Stall fee for artist’s/ stand is 1-3 May 2700 SEK + 25% tax, 9-10 May 2100 SEK + 25% tax. Table and a chair included in the price.  

Store stand:

Design your own exhibition space! A store stand lets you create your own store – build it from scratch or borrow tables from us. The store space is 400 x 150 cm and gives you a better chance to exhibit your work. Store stands always have a back wall but not all stands have the possibility to use the wall for hanging, some have windows. We reserve the spots with hanging possibility for artist’s/graphic designers/photographers. Store stand price is 1-3 May 4800 SEK + 25 % tax, 9-10 May 3600 SEK + 25% Tax. As many tables and chairs you wish that suits in the area is included in the price.

Shared stand:

You and your friend can share any of the stands. You will pay half of the cost + an extra 100 sek/person. Both of you have to send in your own application.

NEWS! Workshops

New for this market is that there will be workshop at the market. Designers get the chance to show and talk about their art and make more peolpe interested in their craft field. Have you ever thought about having workshops? This is a great opportunity to try it. It is also good for you who lives in another city to bring your wokshop concept to Gothenburg. You can be a designer at the market one weekend and have workshops the other weekend och you can have a workshop the same weekend you are particpating in the market and then you are aloud to have someone helping oyu out at your stand during workshop hours. Your customer can be adults, children or cildren and grownups together.

The set is simple. We will put out tables in the location that is 300×140 cm. It fits around 10 participants depending on how much space every person need for the workshop. Opening hours are cut to two hour sessions; 12-14 and 14.30-16.30. If you choose a day where you are not part of the market as a designer you have the possibility to have workshop the whole day. In that case, write that in the decription about you so that we know. When we have got the applications we will make a schedule. There will be electricity, but you have to bring all materials and tools needed. Fire and alcohol is not alllowd.

To rent a workshop table costs 1 000 SEK + 25% vat for two hours, the double for a full day. Participants pay the workshop fee to you directly and you are handling the bookings (or if you want to have drop-in). We will spread the word about your workshop in our channels and do what we can to promote this new part of the market.

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    Number of market: *

    Please select the number of markets you'd like to attend

    1 time2 times

    Stand choice: *

    Please select what type of stand you'd like to rent

    Standard Table 180 x 70 cmFashion designer table 120x70 cm + space for closing rackArtist/graphic designer table 180 x 70m + wall to hang fromStore space 400 cm x 150 cmNo table, only workshop

    I wish to share table with:

    What will you sell?

    Independent designVinatge/Second handOnly workshop

    Dates: *

    Choose in order of priority for which dates you can join, picking more dates will increase you chances for us to get you spots.

    First choice: *

    Second choice:

    Workshop:

    I want to hold a workshop(optional):

    1-3 May9-10 Mayno workshop

    Short description about the workshop. Write in third person.

    Contact information:

    You brand/project *

    Email *

    Phone number *

    Home page

    Facebook page

    Instagram

    TikTok

    Invoice Information:

    Your name *

    Business name (no registered company? Put brand name/project) *

    VAT number, personal number or date of birth / (Swedish tax office rules) *

    Address *

    Post/ZIP code *

    City (also country if outside of Sweden) *

    Tell us your story and describe your project:

    About you. If you have joined us before, please tell us what is new since the last time. *

    Project presentation (about 500-600 letters) which we can use to present you. Please your third person perspective, "John designs unique jewellry which..." *

    Pictures:

    In order to judge your application, we need 6-7 pictures. You need to own the interlectural rights to the pictures yourself or have permission to have them used for third party purposes. Bu submitting the picture, you approve us using them in our marketing. We accept files in .jpg, .png och .gif formats. The files can't be any larger than 1,5 Mb per file.

    Conditions: *

    - When you have been offered a spot, you will have three days to decline in the offer. In case you cancel after this date you will be required to pay the full store fee. - All store holders commit be open during the full opening hours of the Market. You need to represent yourself as a designer in your stand. - You can only sell things that you have designed yourself, except if you have a vintage/second hand stand. - As a store holder, you are responsible for your own safety and for the gods you store on the premises.

    Spam filter: What is the result of the below simple addition? Answer with a number.

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