OUR SHIFT is an activist fashion brand based in Copenhagen. The brand combines design and upcycling techniques to create unique and bold styles. With their inspiring and activist slogans and responsibly-made products, they make the inevitable shift in the fashion industry.
The brand is driven by finding new design and tailoring techniques as well as materials to create unique aesthetics. They upcycle deadstock and abandoned fabrics with their ‘fire-piping’ technique. This process creates garments carrying organic 3D shapes that mimic the movement of fire. OUR SHIFT’s aesthetic is elegant and fitted yet the styles show organic and bold shapes that fit any gender.

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