10 years with à la London!



Application to à la London Anniversary Market 2020

Gothenburg April 24-26

Last application date is February 25th

à la London designmarknad gathers the best new talents in art, design and fashion. Our aim is to give you the chance to meet a larger audience and to put you in the spotlight. All accepted designers will be presented on the website and in our social media channels.

Fill out the application form below and we’ll come back with an answer after we have reviewed all applications. You’ll have your answer latest March 6th. For terms and conditions, see below. And in case you have any questions drop us a mail at crew@alalondon.se.

We’ll send you a confirmation email when we have received your application. If you haven’t heard anything from us within 48h, please let us know!

And don’t forget to select what type of stand your are applying for! 

Best of luck,

Mattias & Therese

PS. If you have an @yahoo.se or @yahoo.com-address, please contact us before you send you application. With our application form setup, server settings on the Yahoo mail server blocks applications sent from yahoo-mail addresses!


We are returning to the fantastic Auktionsverket Kulturarena for three days filled with unique design from 80 designers.

Opening hours: Friday 15-20, Saturday and Sunday 11-17.

The address is Tredje Långgatan 9.

We offer a wide arrange of stall options, please see below for more info. We hope to have an a suitable option for everyone!

In case you’d like a larger stand or other forms of collaborations, please email us in order to see what what we can offer!


 à la London put the spotlight on sustainability. The last year has, in so many ways, put the focus on the environment and how we all need to contribute to the CHANGE. Because of this, we will put extra emphasis on sustainability when we pick our designers for our next market. Therefore, we’d like you to include something in your description and if possible, also in your presentation of how your products are sustainable, anything from material choices, to production or packaging. We see a big potential since a majority of you already have thinking regarding sustainability – and we want to highlight this even more. Together, we can influence the world around us into making the right choices for our future.

Standard spot:

There are three different options in case you’d like a standard spot.

• A regular table is 150×70 cm but gives you no possibility to set up a clothes rack or easle, also no back wall to hang your work.

• A shared table is 150×70 cm. Share a table with a friend. Don’t forget to write who tou’d like to share with on “about me” below. Also tell yor friend to submit his/her own application. You will split the cost for the table.

• A fashion designer stand has a 120×80 cm table and gives you the possibility to set up your own clothes rack.

Standard stall fee is 1400 SEK + 25 % tax for three days. This includes a chair and a table.


Artist´s stand:

For artist/graphic designer/photographer’s who wish to hang their pieces.

An artist’s stand has a 150×70 cm table and includes the possibility to have some work on the back wall behind you. Strings for hanging a limited number of pieces are provided for (wires with hooks suspended from a clip rail).

NEW: We have cardboard walls in the big hall suitable for unframed posters or other light weight art and for you who don’t do art but want to have a back drop to table to profile your business.

Stall fee for artist’s stand is 1600 SEK + 25% tax for three days, table and chair included in the price.

Store stand:

Design your own exhibition space! A store stand lets you create your own store – build it from scratch or borrow tables from us. The store space is 300 x 150 cm and gives you a better chance to exhibit your work.

Store stands always have a back wall but not all stands have the possibility to hang on. We reserve the spots with hanging possibility for artist’s/graphic designers/photographers (wires with hooks suspended from clip rail).

Store stand price is 3200 kr + 25 % tax, how many tables and chairs you wish is included in the price.

Stand selection:

à la London Göteborg

Standard table 150 x 70 cmShared table 150 x 70 cmFashion designer table 120 x 70 cm + space for your own clothes rackArtist/graphic designer table 150 x 70 cm + back wall to hang fromStore place 300 x 150 cm

Contact info:

Brand name *

Email *

Phone number *




Invoicing information:

Your Name *

Company name (if no company, write your brand name) *

VAT no. / personal number (Tax Office requirements) *

Address *

ZIP code *

City (and Country if outside of Sweden) *

Tell us about you:

Short background info, if you have joined the market previously, please tell us what's new *

Brand presentation for promotional use, please use third person perspective, "Jean Marshall is an artist focusing on...") *

Please attach 4-6 pics so we can assess your application, we'll also use them to promote you ahead of the market. Preferably landscape or square-shape images, since they are best for publishing. You need to own the rights to pictures and in case you are accepted, give us the right to use them for promotional purposes. Accepted file formats, .jpg, .png and .gif. Maximum file size is 1.5 Mb per file.)

Terms & Conditions

- The invoice will be e-mailed to you after you have been accepted, in case you need international payment details, let us know.
- When you have been offered a table, you will have seven days to accept or decline your table. After this, the table fee is non-refundable and unless we find a replacement for you, you will have to pay the full fee.
- All stall holder are obliged to stay for the full duration of the market and you must represent yourself as a designer at the market.
- Failure to pay the the invoice in time may result in you loosing your allocated spot at the market.

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